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Special Report on Mass Entertainment

Special Report on Mass Entertainment

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Course Description

Mass Entertainment

Winner takes all

  • Winner takes all: Mass entertainment in the digital age is still about blockbusters, not endless choice
  • If you liked that, you will love this: How to devise the perfect recommendation algorithm
  • A slow-motion revolution: Traditional TV’s surprising staying power
  • Up close and personal: Alternative realities still suffer from technical constraints
  • Life is but a stream: China’s new craze for live-streaming
  • The roar of the crowd: Nothing can beat a live event
  • Driven to distraction: Smartphones are strongly addictive
  • Monetising eyeballs: The battle for consumers’ attention

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