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Preview of Marketing And Manipulation: A Consumers' Guide

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Course Description

This is a free preview (11 minutes) of the Marketing And Manipulation: A Consumers' Guide course. The description of the full course (97 minutes) is provided below.

In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.

Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.

And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.

The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something

Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.

So what should you expect?

  • a simple model to understand our complex subconscious drivers
  • examples to show you how marketers are applying these principles
  • exercises to help you train yourself to recognize when you're being manipulated
  • edutainment, as I'm not into dry theories
  • Knowledge to free yourself from manipulation

This course is for professionals within the following business functions:

  • All students are welcome in this course.

    1. Introduction - 10 Minutes

      1. Promo fun
      2. Welcome
      3. The Neuro behind the Marketing
    2. We are instinctive beings - 34 Minutes

      1. Before we start...
      2. Survival Instincts
      3. Survival Instincts in Marketing
      4. Let's Practice
    3. We are emotional beings - 14 Minutes

      1. Before we start ...
      2. Our Learning Experiences
      3. The Dopamine Rush in Marketing
      4. Practical Exercise
    4.   We are contextual beings - 24 Minutes

      1. Before we start...
      2. 3 Types of Context
      3. Context in Marketing
    5. That voice in our head - 10 Minutes 

      1. Before we start ...
      2. Take Control
      3. Ego Depletion
    6. Conclusion - 5 Minutes

      1. Final Conclusion
      2. Thank you and final request

    About the Expert

    Gregory Caremans

    Gregory Caremans

    Bio I'm a psychologist with a Master in communication, specialized in the Neurocognitive and Behavioral Approach. I'm the former Director of the Institute of Neurocognitivism in Brussels (Belgium). Today, I've specialized in writing and producing high quality brain-related content. I have my own blog and create online courses. A lot of people who follow my blog or enroll in my courses are quite curious about this NBA-thing, theNeurocognitive and Behavioral Approach. When you google it, you hardly find information on it. The reason for this is simple: The NBA has its origins in France, and is called ANC, l'approche Neurocognitive et Comportementale. Now when you google that, you'll find loads of information, unfortunately, the vast majority of it is in french… So that's where I come in. I have been the Director of the Institute of Neurocognitivism, which task is to spread the NBA, for several years. I worked directly with the founders of the NBA, Dr. Jacques Fradin and his colleagues, and became an expert in his approach. in 2014 I created my Brain Academy and took the decision to take the NBA one step further by elevating it's reach from a regional scope to a worldwide reach, by translating the work of Jacques Fradin into English, and make it accessible to everyone. With my team, we decided to translate the NBA into every day, real life applications: How to use the NBA to raise children, to become a better manager, to deal with stress, and so on… We've added new perspectives and insights from brilliant minds such as Daniel Kahneman, David Brooks, Dan Ariely, Antonio Damasio, Steven Pinker, and many more My blog and these courses were born out of a frustration, that regardless of the time and effort me and my team would put into coaching and training people, we would only reach so many people. It's great to have a vision to change the world, but if you don't have the means to activate it, your vision is no more than a fantasy… By the end of 2014, the first course got online. Since then, over 30.000 people have joined us already. Still, personally, I won't rest before reaching at least 100.000, and then one million, and more. And there's a simple reason for that: Understanding how our brains work and their impact on our behavior has a major impact on how we see ourselves and others. It helps us be at peace with ourselves and be more tolerant towards others. In other words: it makes the world a better place to live in. So join us in this brain-revolution. Join one of our groundbreaking courses and become part of the tribe
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