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Outsource Your Idea: Launch Your Business for 1/4 the Price

827 minutes of course content

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$75.00 (taxes calculated at checkout)

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Course Description

What do Slack, Fab, Skype, Klout, and GitHub all have in common?

They all started by outsourcing their product development. They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets.

Outsourcing is the go-to strategy for saving time, money, and launching ideas that otherwise would never make it to market. As an entrepreneur, outsourcing is an essential skill for saving money, being lean, and being successful.

When you finish this course, you'll be able to outsource like a professional. You'll cut your development costs by up to 90% and become a much more capable and skilled entrepreneur.

Every single company or startup outsources in one way or another. Whether its your product development, your advertising, your testing, or customer service - you need to be equipped to take advantage the opportunity outsourcing presents you.

After taking this course, you will be able to:

  • Validate your idea's preparedness and eligibility for outsourcing
  • Plan on budgeting and ways of reducing the project cost before starting
  • Build a contracting strategy that works with your level of experience and your idea's level of progress
  • Intelligently pick your ideal price point and preferred region
  • Write job titles, descriptions, and settings that bring in the most high quality bids
  • Conceptualize your idea through the Sx5 framework and solidify your featureset
  • Decide what features to include and drop in your project's first iteration
  • Rapidly sketch out your ideas the way professional studios do
  • Use wireframing tools like Balsamiq to quickly put together mockups of your idea
  • How to break through creativity blocks and keep your project ideation going
  • Use prototyping tools to add interactivity to your mockup and pre-test features before slating them for development
  • Create mockups and demos that deploy natively on tablets and phones
  • Use advanced techniques for bringing your project together quicker, negotiating bid prices, and vetting your potential partners
  • Employ common and uncommon best practices for outsourcing, such as hybrid rates, managing tone, and navigating legality
  • Navigate the most common scenarios & situations that arise from outsourcing

This course is for professionals within the following business functions:

  • Anyone interested in launching a business or product idea
  • Anyone interested in learning the intricacies of outsourcing and the best ways of contracting work
  • Anyone interested in improving their skills with project or product management

    1. Introduction to the course - 42 Minutes

      1. Course overview
      2. What is outsourcing?
      3. What is it good for and not good for?
      4. How much should I budget?
      5. Section 1 review material
    2. Getting started - 70 Minutes

      1. Where to find outsourcing firms and freelancers
      2. Introduction to Elance
      3. Going further in depth with Elance
      4. Introduction to UpWork
      5. Going further in depth with Upwork
      6. Introduction to Freelancer
      7. Other techniques and platforms for finding contractors
      8. Section 2 review material
    3. Dive deeper - 62 Minutes

      1. Picking the ideal subcontractor strategy for you
      2. Deciding between a firm or a freelancer
      3. Understanding outsourcing zones and picking the best fit
      4. Understanding Price & Autonomy
      5. The Goldilocks syndrome
      6. Section 3 review material
    4. Posting expertise - 85 Minutes

      1. Writing the right title
      2. Practicing with titles
      3. Writing the right description
      4. Getting hands on with writing descriptions
      5. Getting the settings right
      6. Reviewing your settings further
      7. Section 4 review material
    5. Plan out your idea for outsourcing (optional) - 50 Minutes

      1. The Sx5 framework for solidifying product ideas
      2. Coming up with strategy, Sx1
      3. Coming up with scope, Sx2
      4. Section 5 review material
    6. Documentation - 72 Minutes

      1. Creating an overview
      2. Adding the functions section
      3. Going further into depth with functions
      4. Creating the pages section
      5. Creating parameters
      6. Creating the users section
      7. Adding comments
      8. Section 6 review material
    7. Building a low fidelity wireframe - 130 Minutes

      1. Intro to sketching
      2. Materials for sketching
      3. Sketching it out
      4. Sketching and the finishing touches
      5. Upgrade to a tool, getting started with Pidoco
      6. Getting used to the features in Pidoco
      7. Creating a quick sitemap upfront
      8. The site elements to start with
      9. Using templates to save time
      10. Handling images in Pidoco
      11. Adding and controlling layers in Pidoco
      12. Annotate everything
      13. Alternative: Using Balsamiq for quick wireframing
      14. Alternative: Using Balsamiq continued...
      15. An example project created in Balsamiq
      16. Section 7 review material
    8. Creating a demo for outsourcing (optional) - 50 Minutes

      1. Introducing M.A.P.
      2. Adding interactivity to your prototype
      3. Collaborators and Reviewers
      4. Creating a tablet version
      5. Section 8 review material
    9. Selecting the best person - 42 Minutes

      1. Reviewing bid language
      2. Bid language in depth
      3. The Response rate test
      4. Dissecting the bid rate
      5. Section 9 review material
    10. Strategies for getting the best price & experience - 45 Minutes

      1. Strategy: The $50 test
      2. Strategy: Rapid cycling posts
      3. Strategy: The Keyer question
      4. Strategy: Repeat the project back to you
      5. Strategy: Get them off the platform
      6. Strategy: The long term strategy
      7. Strategy: Messaging freelancers
      8. Strategy: Dividing Specializations
      9. Section 10 review material
    11. Best practices of outsourcing - 95 Minutes

      1. 5 pillars for evaluating contractors
      2. 6 red flags for contractors
      3. Response rate sets the tone
      4. How important is site reputation?
      5. How to handle referrals
      6. Is outsourcing a long term solution?
      7. How to handle extra work
      8. Legality with outsourcing
      9. Fixed rate versus hourly rate - use my method
      10. What is good? Avoid this trap
      11. Outsourcing & Protecting your IP
      12. Section 11 review material
    12. Managing your ongoing project - 24 Minutes

      1. Getting introduced to Asana
      2. Getting better with Asana
      3. Section 12 review material
    13. Bug hunting - 20 Minutes

      1. Becoming a bug hunting master
      2. Bug hunting on mobile
      3. Some thoughts on bug hunting
      4. TIP: Accelerate your testing this way
      5. Section 13 review material
    14. Common scenarios and how to handle them - 40 Minutes

      1. Low quality work
      2. Missing Deadlines
      3. Repeatedly missing bugs
      4. They ask for money upfront
      5. They bid and disappear
      6. Contractor raises their price
      7. Section 14 review material

      About the Expert

      Evan Kimbrell

      Evan Kimbrell

      Hi, I'm Evan Kimbrell. Thanks for checking out my course. Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC. Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category. Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts. Hope you enjoy my courses!
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