Marketer’s Guide To Creating Facebook Ads That Convert
Learn to create highly converting advertising campaigns on Facebook. This course will show you how to construct attention-grabbing copy and choose a compelling image for your ad, no matter what your objective is.
Increase your click-through rates by following these unique and proven strategies that will benefit your business.
Continuously Grab Attention by Knowing What Works
Many businesses that have outstanding services or products to offer miss out on great potential, due to missed marketing opportunities.
This course will give you a leg up by teaching you how to nail down the most essential elements of an ad campaign: the ad image and the ad copy.
The tested and proven strategies taught in this course are unique and will make your business stand out from the rest.
Contents and Overview
This course will start by teaching you the anatomy of a Facebook ad so you see the critical roles that the ad copy and image play.
You’ll then learn what a click-through rate is, which determines the cost of your ad. Next is knowing how not to violate Facebook advertising policies so you can be sure that you and your ad will remain active and effective.
Section 2 takes you through the creative process of choosing the perfect ad image. You’ll learn six different strategies so you can find the one that is best for you, and you’ll gain access to 17 resources where you can search for images.
The third and final section covers writing the ad copy. You’ll learn advanced techniques that will make it possible for you to write compelling copy even if you’re not a writer. You’ll also learn a formula for crafting killer headlines, so you have a simple and proven technique to follow.
By the end of the course, you can be confident that your Facebook ads will be successful. You’ll learn how to save advertising dollars by creating a cost-effective Facebook campaign, while positioning yourself to increase sales.
What are the requirements?
- Computer with Internet access
- Following the step-by-step instructions
- Intention to drive paid Facebook traffic
After taking this course, you will be able to:
- How to pick the perfect ad image and craft a compelling ad copy for your Facebook campaigns
- How to craft highly converting Facebook advertising campaigns like clockwork
- Learn an indispensable skill to promote your content, generate more leads, build your list and sell more products faster & cheaper!
- Save money: spend your ad budget more efficiently
- Craft ad copies that resonate with your ideal audience
- Proven formula that will make sure your ad will hit high CTR virtually every single time!
- Six proven strategies to craft highly-converting ad images
- 17 resources to find the perfect ad image for free!
- ... and much more
This course is for professionals within the following business functions:
- Beginner & intermediate Facebook marketers
- Businesses of all sizes
- Students in the process of establishing their first business
Fundamentals Of Crafting Converting Ads - 16 Minutes
- Meet & Greet
- What You Will Learn In This Class
- The Anatomy Of A Facebook Ad
- It’s All About The Click-Through Rate
- Why You Should Read FB’s Ad Guidelines
6 Proven Ad Image Strategies - 24 Minutes
- It’s All About The Ad Image
- Strategy #1 – Funny & Weird Images
- Strategy #2 – Colourful Pictures
- Strategy #3 – Black & White Images
- Strategy #4 – Children & Pets
- Strategy #5 – Smiling Faces
- Strategy #6 – Showcase People Using Your Product
- 17 Free Ad Image Resources
Ad Copy Strategies - 8 Minutes
- How To Craft A Converting Ad Copy
- Three Proven Headline Strategies
- How To Craft A Converting Ad Text
About the Expert