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Marketer’s Guide To Creating Facebook Ads That Convert

48 minutes of course content

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$29.95 (taxes calculated at checkout)

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Course Description

Learn to create highly converting advertising campaigns on Facebook. This course will show you how to construct attention-grabbing copy and choose a compelling image for your ad, no matter what your objective is.

Increase your click-through rates by following these unique and proven strategies that will benefit your business.

Continuously Grab Attention by Knowing What Works

Many businesses that have outstanding services or products to offer miss out on great potential, due to missed marketing opportunities.

This course will give you a leg up by teaching you how to nail down the most essential elements of an ad campaign: the ad image and the ad copy.

The tested and proven strategies taught in this course are unique and will make your business stand out from the rest.

Contents and Overview

This course will start by teaching you the anatomy of a Facebook ad so you see the critical roles that the ad copy and image play.

You’ll then learn what a click-through rate is, which determines the cost of your ad. Next is knowing how not to violate Facebook advertising policies so you can be sure that you and your ad will remain active and effective.

Section 2 takes you through the creative process of choosing the perfect ad image. You’ll learn six different strategies so you can find the one that is best for you, and you’ll gain access to 17 resources where you can search for images.

The third and final section covers writing the ad copy. You’ll learn advanced techniques that will make it possible for you to write compelling copy even if you’re not a writer. You’ll also learn a formula for crafting killer headlines, so you have a simple and proven technique to follow.

By the end of the course, you can be confident that your Facebook ads will be successful. You’ll learn how to save advertising dollars by creating a cost-effective Facebook campaign, while positioning yourself to increase sales.

What are the requirements?

  • Computer with Internet access
  • Following the step-by-step instructions
  • Intention to drive paid Facebook traffic

    After taking this course, you will be able to:

    • How to pick the perfect ad image and craft a compelling ad copy for your Facebook campaigns
    • How to craft highly converting Facebook advertising campaigns like clockwork
    • Learn an indispensable skill to promote your content, generate more leads, build your list and sell more products faster & cheaper!
    • Save money: spend your ad budget more efficiently
    • Craft ad copies that resonate with your ideal audience
    • Proven formula that will make sure your ad will hit high CTR virtually every single time!
    • Six proven strategies to craft highly-converting ad images
    • 17 resources to find the perfect ad image for free!
    • ... and much more

    This course is for professionals within the following business functions:

    • Beginner & intermediate Facebook marketers
    • Businesses of all sizes
    • Students in the process of establishing their first business

      1. Fundamentals Of Crafting Converting Ads - 16 Minutes

        1. Meet & Greet
        2. What You Will Learn In This Class
        3. The Anatomy Of A Facebook Ad
        4. It’s All About The Click-Through Rate
        5. Why You Should Read FB’s Ad Guidelines
      2. 6 Proven Ad Image Strategies - 24 Minutes

        1. It’s All About The Ad Image
        2. Strategy #1 – Funny & Weird Images
        3. Strategy #2 – Colourful Pictures
        4. Strategy #3 – Black & White Images
        5. Strategy #4 – Children & Pets
        6. Strategy #5 – Smiling Faces
        7. Strategy #6 – Showcase People Using Your Product
        8. 17 Free Ad Image Resources
      3. Ad Copy Strategies - 8 Minutes 

        1. How To Craft A Converting Ad Copy
        2. Three Proven Headline Strategies
        3. How To Craft A Converting Ad Text
        4. Congratulations!

      About the Expert

      Patrick Dermak

      Patrick Dermak

      I am passionate entrepreneur, performance marketer and a leading instructor. Let me tell you my story: After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice. I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life. In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley. I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turn upside down. Long story short: I found the inspiration I had been looking for all my life. Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70. I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen. I spent the daytime in the library studying for my exams and worked at night to build my first business. It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted: To build businesses and change the life of other people. Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management. One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads. Feel free to check out my course portfolio and let's see if we can work together.
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