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Idea Validation: From Idea to Paying Customer in One Day

343 minutes of course content

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$49.00 (taxes calculated at checkout)

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Course Description

"When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible." - Eric Ries, Lean Startup

Why did your last business or product idea fail? It failed because you didn't validate it beforehand. It's not because you're not a code ninja or a marketing guru or the next Steve Jobs, it's because you screwed up and didn't pre-validate it. You did everything right but your idea was awful and you didn't even know it.

Stop picking bad ideas.

This course has taught 1200+ students to dodge bad business ideas like bullets in The Matrix. It's packed with 8 hours of a proven techniques used by the pros and guarded by the super-secret club of business people who are better than you.

Nine out of ten new businesses are dead on arrival and deflate like a punctured moon bounce. Don't be a sad sally who thinks her ideas are super swell but fails and fails and fails...

After taking this course, you will be able to:

  • Develop product and idea hypotheses
  • Run effective qualitative assessments with potential customers
  • Confirm the existence of consumer problems and validate their potential worth
  • Run cycled experiments to quickly find the best variation of a product idea
  • Validate ideas with basic email techniques
  • Validate popular response from online and niche groups
  • Create and run your first ad campaign, for free, on Google / Bing / Facebook
  • Use Launchrock to create an interest page in less than 30 minutes
  • Use Unbounce to more comprehensively assess the feasibility of pitch experiments
  • Get your first product sale without even building it
  • Access advertising metrics to decide if the idea is commercially viable

This course is for professionals within the following business functions:

  • Entrepreneurs looking for a better way to gauge the popularity of their product before launching them
  • Product Managers who want to test internal products or features but don't want to commit without evidence of demand
  • Small business owners who want to productize their business but test feasibility before spending money upfront
  • Marketers looking to test new products or create new sales funnels without monetary commitment upfront
  • Anyone who wants to be able to test online product ideas from the comfort of wherever they are with minimal commitment

    1. Welcome to the course - 15 Minutes

      1. Meet Evan
      2. Course Overview
      3. "Getting your priorities straight" (Worksheet)
      4. Section 1 review material
    2. Establishing the problem - 50 Minutes

      1. The idea validation framework
      2. The idea we are going to use as an example
      3. Customer segmentation
      4. Running a Qualitative analysis offline
      5. 3 practice ideas (Worksheet)
      6. Section 2 review material
      7. QUIZ: Section 2 - Lean validation, key terms, & more
    3. Scope out the competition- 35 Minutes

      1. Search techniques for finding competitors
      2. Running a competition analysis
      3. Finding competitors (Worksheet)
      4. Section 3 review material
      5. QUIZ: Section 3 - Competitors
    4. Getting your first customer feedback - 60 Minutes

      1. 5 Second test
      2. method
      3. Email Validation
      4. Forum Validation
      5. Resources: 8 free forums & groups to use for feedback
      6. Recap your results (Worksheet)
      7. Section 4 review material
      8. QUIZ: Section 4
    5. Creating your pitch experiment - 120 Minutes

      1. Setting up a launchrock page
      2. Using UnBounce for more in depth analysis
      3. Making the Unbounce page fit your idea
      4. Adding conversion goals + dynamic text
      5. Setting up A/B tests for your Unbounce page
      6. Adding a payment button to your page
      7. Extra: Using a payment button in email
      8. Extra: Using templates for extra wow
      9. Extra: Getting a logo for free
      10. Extra: Getting a better logo for $5
      11. Extra: Getting domain names
      12. Bad landing page analysis (Worksheet)
      13. Section 5 review material
      14. QUIZ: Section 5
    6. Testing your idea in the wild - 50 Minutes

      1. Google
      2. Facebook
      3. RESOURCES: Further reading on Facebook ads and "interest targeting"
      4. Getting free coupons for Google, Facebook, Bing
      5. RESOURCES: "Conversion scent" and how it can ruin your experiment
      6. Section 6 review material
    7. Evaluating results - 13 Minutes

      1. Looking over the results
      2. To repeat or not
      3. Section 7 review material

    About the Expert

    Evan Kimbrell

    Evan Kimbrell

    Hi, I'm Evan Kimbrell. Thanks for checking out my course. Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC. Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category. Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts. Hope you enjoy my courses!
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