How to Reinvent Yourself Mid-Career
35 minutes of course content
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Course Description
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In this course, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalities— How to Reinvent Yourself Mid-Career shows you how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
In this course, you'll learn how to:
- Create your vision
- Build your narrative
- Reintroduce yourself
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Getting Started - 8 minutes
- An Introduction to Reinvention
- Reinvention is Mandatory
- 5 Quick Tips
- What You'll Learn
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Create Your Vision - 7 minutes
- What are Your 3 Words?
- Join a Board
- Make the Ask
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Build Your Narrative - 6 minutes
- Building Your Narrative
- Make the Connection Explicit
- Explain the Value You Bring
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Reintroduce Yourself - 7 minutes
- Reintroducing Yourself
- Taking on Leadership Roles
- Create Content
- Build a Mentor Board of Directors
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What Happens Next? - 7 minutes
- Conclusion
- Vision, Narrative and Reintroduction in a Nutshell
- Keep it Up
- Additional Resources
About the Expert
Dorie Clark
Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. You can follow her on Twitter @dorieclark and download her free 42-page Stand Out Self-Assessment Workbook.
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