How To Build A Strong Brand
Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.
Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.
The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.
After taking this course, you will be able to:
Understand what a brand is
- Ability to choose between personal or company name
- Know how to build a strong brand
This course is for professionals within the following business functions:
- Business Owners
Introduction - 1 Minute
- Introduction To 'How To Build A Strong Brand'
Constructing A Strong Brand - 30 Minutes
- What Is A Brand?
- Diagramming Your Message
- Why Consistency Helps Build A Strong Brand
- The Brand Killer
- Steve Jobs On Branding
Branding With A Personal vs Company Name - 14 Minutes
- Which To Choose For Your Business?
- Company Name
- Personal Name
- Middle Of The Road
Practical Branding - 44 Minutes
- Introduction To This Section
- How To Choose The Right Font Combination
- Ingredients Of A Great Color Scheme
- Building A Color Scheme From Existing Colors
- Building A Color Scheme From Scratch
- More Ways To Create Color Schemes
About the Expert