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Facebook Marketing: Advanced Targeting Strategies

102 minutes of course content

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$29.95 (taxes calculated at checkout)

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Course Description

Grow Your Business Faster And Master The Art Of Facebook Targeting

At the beginning of this course, we have an entire module dedicated to Custom Audiences.

You’ll learn what they are, why Custom Audiences are so useful and how you can generate more profits by leveraging your existing customers, email subscribers and app users.

Next, you’ll tackle retargeting - the latest trend in digital marketing. You’ll discover advanced retargeting strategies covering how to reach out to your website visitors to build up your fan base, generate leads and sell more products & services.

Then, we’ll cover an advanced feature called Lookalike Audiences. I’ll show you how to turn Facebook users into paying customers and how to set up ads to reach out to these people.

By the end of this course, you'll be ready to deploy advanced Facebook targeting strategies, create efficient campaigns and grow your business instantly.

You'll be ready to promote your business by deploying the worlds most advanced and proven marketing strategies for high profit margins.

    After taking this course, you will be able to:

    • Generate more income by reaching out to your customers and email subscribers
    • Reach out to website visitors and turn them into paying customers
    • Harness the power of Lookalike Audiences and increase your campaign ROI
    • Discover how to deploy our proven & tested Facebook Marketing strategies to build up your fan base, generate more leads and sell more of your products or services.

    This course is for professionals within the following business functions:

    • This course is designed for those who want to grow their business with Facebook Marketing like a professional agency.

      1. How To Grow Your Business With Custom Audiences - 30 Minutes

        1. How This Training Will Transform Your Business
        2. What Are Custom Audiences?
        3. Why Custom Audiences?
        4. How To Reach Your Customers
        5. How To Create A Custom Audience On Facebook
        6. How To Use Custom Audiences In The Ad Creation Process
        7. How To Target Your Custom Audience On Facebook
        8. Custom Audience Core Strategies – Part I
        9. Custom Audience Core Strategies – Part II
      2. Retargeting – Marketing Of The Future - 50 Minutes

        1. How To Reach Your Customers On Facebook
        2. What Is Website Retargeting?
        3. Why Retargeting Will Accelerate Your Business Growth
        4. How To Install A Retargeting Pixel
        5. How To Get Your Retargeting Pixel Installed
        6. How To Create A Website Custom Audience
        7. How To Create Retargeting Ads
        8. Retargeting Core Strategies – Part I
        9. Retargeting Core Strategies – Part II
      3. How Lookalike Audiences Can Triple Your Revenue - 22 Minutes

        1. Introduction To Lookalike Audiences
        2. What Are Lookalike Audiences?
        3. Lookalike Audience Core Strategies
        4. How To Set Up Lookalike Audiences
        5. How To Create Ads With Lookalike Audiences
        6. Congratulations, You Made It!

      About the Expert

      Patrick Dermak

      Patrick Dermak

      I am passionate entrepreneur, performance marketer and a leading instructor. Let me tell you my story: After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice. I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life. In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley. I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turn upside down. Long story short: I found the inspiration I had been looking for all my life. Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70. I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen. I spent the daytime in the library studying for my exams and worked at night to build my first business. It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted: To build businesses and change the life of other people. Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management. One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads. Feel free to check out my course portfolio and let's see if we can work together.
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