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Email Marketing - How To Set Up Email Campaigns With Aweber

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Course Description

You've heard about the importance of using email marketing in your business, but perhaps you haven't gotten started with email marketing yet?

You see a lot of different opinions about email marketing and listbuilding but aren't sure where to turn for authoritative advice about email marketing?

You want the massive leverage that email marketing provides, but just need someone to guide and mentor you, step-by-step?

Then this is the course for you!

In this course, you will discover the power of email marketing to dramatically increase sales for your business - for ANY business.

In this course, I walk you through how to use Aweber, (which I've used for 15 years and recommend) one of the most respected and established email listbuilding / autoresponder services, to:

  • Create an email list
  • Create an autoresponder series (email drip campaign)
  • Create a double opt-in subscriber process
  • Create a single opt-in subscriber process
  • Create a broadcast email (email blast)
  • Create an opt-in form for your website
  • Install your opt-in form on your website
  • Create an Aweber-hosted opt-in page (no website required)
  • Import an existing email list from another service
  • Import an existing list from an offline source. business cards, LinkedIn contacts, etc.

Bottom line, you will get a fantastic education in the world of email marketing - from a 17 year veteran of the email marketing world.

    After taking this course, you will be able to:

    • Understand the importance of email marketing for your business.
    • Understand the fundamentals of email marketing.
    • Create an email opt in form using Aweber.
    • Create a single opt-in process for specialized marketing circumstances.
    • Understand the difference between legitimate email marketing and SPAM.
    • Create an email list using Aweber (recommended email autoresponder service)
    • Create an email autoresponder series using Aweber. (prescheduled email drip campaign)
    • Import subscribers from another email service or from an offline list of subscribers/contacts

    This course is for professionals within the following business functions:

    • You should take this course if you want to learn how to use Aweber from a 15-year veteran of email marketing.
    • You should take this course if you want the best and quickest way to learn the basics of email marketing.
    • You should take this course if you know that email marketing is an important leverage point for your business and you're ready to begin using Aweber to do your email marketing.
    • You should not take this course if you are interested in using an email service OTHER than Aweber.

    1. Introduction

      1.  Introduction To Email Marketing
      2.  What Is Email Marketing And Why Should I Care?
    2. Benefits Of Email Marketing

      1.  Every Business Can Increase Sales Through Email Marketing
      2. Examples Of How Businesses Can Benefit From Email Marketing
      3. How Email Marketing Gives You Leverage
    3. Defining Email Marketing vs. Spam - What To Do And What Not To Do

      1. What's The Difference Between Legitimate Email Marketing And SPAM?
      2. The Money Is In The List
      3. Dos and Don'ts Of Email Marketing
    4. Email Copywriting Tips - From Actual Emails I've Sent Out - 13 Minutes

      1. Email Writing Tips - From My Own Real-World Promotional Emails
    5. How To Create Email Lists, Autoresponders And Opt-in Forms In Aweber (real time)

      1. Live Demonstration - How To Create An Email List In Aweber
      2. Live Demonstration - How To Create A Follow Up Series (Email Drip Campaign)
      3. Live Demonstration - How To Create A Broadcast Email (Email Blast)
      4. Live Demonstration - How To Create A Sign-Up Form (Opt In Form) 
      5. Live Demonstration - How To Install Your Opt-In Form On A Wordpress Website
      6. Live Demonstration - How To Create A Single Opt In Process
      7. Live Demonstration - How To Import Subscribers Into Your Aweber List 
      8. The Power And Leverage You Now Have With Email Marketing!
    6. Conclusion

      1. Conclusion

    About the Expert

    Dave Espino

    Dave Espino

    Be successful with proven, real-world strategies If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success. And when it comes to online marketing and selling, I believe you have found the right mentor in me. My mission is simple: To make a difference in your life by helping you succeed in your own online business. In every one of my courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles! In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001. (You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!) For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!
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