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Become a Product Manager: Learn the Skills & Get the Job

755 minutes of course content

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Course Description

In this course you'll learn the skills that make up the entire Product Management job and process: from ideation to market research to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership.

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year. The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.

But how exactly do you get into the field? There aren't any degrees in Product Management and there aren't any certifications. Most Product Managers get into the field through luck or connections. We'll get you up to date on all the skills you need to learn Product Management and have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

After taking this course, you will be able to:

  • Understand the varying role of a Product Manager through different types and sizes of companies
  • Understand the Product Lifecycle and how it applies to every product
  • Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
  • Know how to identify ideas worth pursuing and dedicating resources to
  • Understand the process of Customer Development and how it relates to being a Product Manager
  • How to structure and run a customer interview
  • Understand the difference between a wireframe, a mockup, and a prototype
  • Use Balsamiq to create wireframes at an intermediate level
  • Use a sketch system called POP for digitizing product sketches
  • Create specs for epics and user stories
  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
  • Correctly evaluate which product metrics to track and which to ignore
  • Apply the AARRR and HEART frameworks to your product
  • Calculate team velocity and build estimations for product delivery
  • Understand the difference between Agile and Waterfall development, Scrum and Kanban
  • Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
  • Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
  • Understand the basics of APIs, what they do, what they look like, and how your team might use them
  • Build a portfolio that will assist in a hiring application
  • How to apply insider tips and tricks to getting hired as a Product Manager

This course is for professionals within the following business functions:

  • Anyone looking to get a job in Product Management
  • Anyone wanting to transition into Product Management
  • Already established Product Managers who want to advance their skillset
  • Entrepreneurs looking to master the product development process

    1. Before Starting the Course - 10 Minutes

      1. Course overview
      2. Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
      3. Hooray for free stuff!
      4. Free eBook - The Product Manager Handbook
      5. Product Management Guide from Intercom
      6. Softwares for all
      7. Why Product Management is Awesome
    2. Introduction to Product Management - 30 Minutes

      1. What is a Product Manager?
      2. What is a Product?
      3. [POP QUIZ]  Products and Product Managers
      4. [ACTIVITY] The Big, Bloated, Blue Bird
      5. Three Different Types of Product Manager Roles
      6. How to Think About the Type of PM You Want to Be
      7. Product vs. Project Management
      8. A Day in the Life
      9. [QUIZ] The World of Product Management
      10. Section 2: Review & Recap
    3. Introduction to Product Development - 35 Minutes

      1. The Four Major Phases of the Product Lifecycle
      2. [POP QUIZ] Did You Catch All of That?
      3. [ACTIVITY] Six Products Four Phases - Can you guess which?
      4. Product Lifecycle Phases: Real World Examples
      5. The Product Development Process
      6. Getting Deeper Into the Product Development Process
      7. [ANOTHER POP QUIZ] Product Lifecycle and Development
      8. What is "Lean Product Development"?
      9. What is "Agile"?
      10. What is "Scrum" and How Does it Work?
      11. What is "Kanban" and How Does it Work?
      12. What is Waterfall Development?
      13. Real World Examples of Waterfall and Agile
      14. [QUIZ] Speaking "Product Development"
      15. Section 3: Review & Recap
    4. Ideas and User Needs - 20 Minutes

      1. Introduction to Ideas and User Needs
      2. Where Ideas Come From as a PM
      3. [POP QUIZ] On the Origin of Ideas
      4. Getting to the Real User Needs
      5. [ACTIVITY]: Separating the Signal from the Noise
      6. Users vs. Customers
      7. [QUIZ] Ideas and User Needs
      8. Section 4: Review & Recap
    5. Competitive and Market Analysis - 80 Minutes

      1. Market Research - Sizing the Market
      2. Introduction to Finding Competitors
      3. Finding Competitors as a Product Manager
      4. Direct / Indirect / Potential Competitors and Their Impact
      5. [POP QUIZ] One Company to Rule Them All
      6. The Five Criteria for Understanding Competitors
      7. The Last Three Criteria for Understanding Competitors
      8. [POP QUIZ] The Dating Game
      9. What's a Feature Table?
      10. Putting Together a Feature Table
      11. [ACTIVITY] Oculus Rift Between Your Friends
      12. Practice Building a Feature Table
      13. Analyze Specific Features
      14. [ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
      15. Monitoring Competitors
      16. What Do We Ultimately Care About as a PM?
      17. Section 5: Review & Recap
    6. Customer Development - 100 Minutes

      1. What is Customer Development?
      2. The Four Types of Interviews
      3. Key Differences in Customer Development
      4. [POP QUIZ] Customer Development
      5. Who You Should Talk To
      6. Finding Interviewees Externally
      7. Finding Interviewees Internally
      8. How to Get Them to Talk
      9. Practice Writing Emails
      10. How to Run a Customer Interview Correctly
      11. Good Questions, Bad Questions
      12. Building User Personas Off Your Interviews
      13. Real World Example of a User Persona
      14. The Product Manager & The Data Diet
      15. [QUIZ] Understanding Customer Development
      16. Section 6: Review & Recap
    7. Designing and Running Experiments - 140 Minutes

      1. What is an MVP?
      2. How do product managers think about MVPs?
      3. 7 steps to running an MVP experiment
      4. [POP QUIZ] You Down with MVP?
      5. Identifying your assumptions
      6. FOLLOW ALONG: Let's identify the assumptions for Zirx
      7. Finding the riskiest assumption of them all
      8. Making decisions: The risk / difficulty square
      9. What is a hypothesis?
      10. Putting together a hypothesis
      11. FOLLOW ALONG: Identifying Zirx's hypothesis
      12. What's a minimum criteria for success?
      13. Creating a formula for your MCS
      14. OPTIONAL: Making the calculation for startups
      15. MVP techniques: emails, shadows, & whoops
      16. More MVP techniques: walk me throughs & pitch experiments
      17. Even more MVP techniques: bellhops, Dorothy, & Frankensteins
      18. In depth: Email based MVPs
      19. In depth: Shadow buttons
      20. In depth: Coming soon & 404 MVPs
      21. In depth: Explainer videos
      22. In depth: Piecemeal MVPs
      23. In depth: Concierge service MVPs
      24. OPTIONAL: How do big companies think about MVP experiments?
      25. Evaluating results & Learning from them
      26. Section 7: Review & Recap
    8. Conceptualizing the Solution - 65 Minutes

      1. Introduction to Wireframing
      2. Wireframe, Mockup, Prototype
      3. Let's Jump into Sketching
      4. Sketching Out a Mobile App
      5. Using POP
      6. Intro to Balsamiq
      7. Building YouTube in Balsamiq
      8. [QUIZ] Just Making Sure...
      9. Section 8: Review & Recap
    9. Metrics for Product Managers - Defining Success and Measuring Results - 75 Minutes

      1. Introduction to Metrics
      2. Real Life Examples of Metrics
      3. Metrics of All Kinds
      4. How to Pick Good Metrics
      5. Using the HEART Metrics Framework - Part 1
      6. Using the HEART Metrics Framework - Part 2
      7. Using the AARRR (Pirate) Metrics Framework
      8. Tracking Your Metrics in Practice
      9. [QUIZ] Pirates of the Correlation
      10. Section 9: Review & Recap
    10. Building the Product - Project Management for PMs - 55 Minutes

      1. Introduction to Epics
      2. Let's Get Into Epic Specs
      3. User Stories and Acceptance Criteria
      4. Real Life Example of Epics, Specs, User Stories, and the Backlog
      5. Estimations and Velocity
      6. Roadmapping
      7. Prioritization
      8. [QUIZ] Epic Feature, Bro
      9. Section 10: Review & Recap
    11. Working with People and Stakeholders - 16 Minutes

      1. General Communication Skills
      2. Working with Engineers
      3. Working with Designers
      4. Working with Executives and Others
      5. [QUIZ] How to Win Friends and Influence Products
      6. Section 11: Review & Recap
    12. Technology for Product Managers - 30 Minutes

      1. Why Learn Technology?
      2. "The Cloud", Servers, Clients, and the Inner Workings of the Internet
      3. Understanding the Front End, Back End, and Tech Stacks
      4. Understanding APIs - Application Programming Interfaces
      5. Additional Technology
      6. [QUIZ] Turn it, leave it, start format it...technologic.
      7. Section 12: Review & Recap
    13. What You Should Do to Prepare Yourself for the Job - 11 Minutes

      1. Getting Relevant Experience
      2. Building a Portfolio with a Side Project
      3. Branding Yourself
      4. [QUIZ] Prep Yourself
      5. Section 13: Review & Recap
    14. How to Look for a Job in Product Management - 7 Minutes

      1. Where to Look and What to Look For
      2. Inside Advice on Your PM Job Hunt
      3. [QUIZ] Dreams Don't Work Unless You Do
      4. Section 14: Review & Recap
    15. How to Get the Job in Product Management - 21 Minutes

      1. Resumes
      2. Interviewing for Product Management
      3. How to Answer Interview Questions the Right Way
      4. Insider Tip for Getting the Job
      5. [QUIZ] Be Like Cole
      6. Section 15: Review & Recap
    16. After You've Got the Job - 10 Minutes

      1. The First Things to Do
      2. End of Course
    17. Extended Interviews with Current Product Managers - 50 Minutes

      1. Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
      2. Interview with David Lifson, VP of Product @ Homepolish

    About the Expert

    Evan Kimbrell

    Evan Kimbrell

    Hi, I'm Evan Kimbrell. Thanks for checking out my course. Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC. Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category. Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts. Hope you enjoy my courses!
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