How to Build a World-Class Online Community
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In order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. A fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities.
These firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities.
This expert course will explore the strategies and benefits that online communities have brought to organizations. You'll learn how your company can experience sizable impacts from an online community by helping customers get more value from your products and services and providing improved after-sale service while developing more effective marketing channels.
After taking this course, you'll be able to:
- understand and identify the four business drivers fueling the case for community
- understand and apply an outlined step-by-step process for building a world-class online community
- recognize and understand the different stages and member types of an online community
- understand and discuss the operational impact of online communities and tie it all back to business ROI
Getting Started - 6 minutes
- Your Learning Objectives
- What do You Already Know?
- Introduction to Building World-Class Online Communities
Setting the Scene for Community Building - 6 minutes
- Our Day Has Come
- What Does the Data Have to Say?
- B2B Versus B2C: An Online Community Taxonomy
The Community Building Process - 8 minutes
- Business Drivers Fueling the Case for Community
- Laying a Solid Foundation: 7 Steps to Success
- Community Success Equation
- AMAZING Online Communities...
Community Members: Who Are They? - 13 minutes
- The Member Experience Roadmap
- Types of Members & How to Activate Them
- Measuring Member Engagement
A Case Study: Palladium Group - 3 minutes
- Building the Case for Social
- Operational Impact
Wrap Up - 6 minutes
- The Future of Online Communities
- A Quick Chat with Vanessa
- What do You Know Now?
- Additional Resources
About the Expert