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Preview of Lean Customer Research: Demand Validation Testing for New Managers

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Course Description

This is a free preview (5 minutes) of the Lean Customer Research: Demand Validation Testing for New Managers course. The description of the full course (35 minutes) is provided below.

Building digital products is hard! The reason why it's hard is because what a customer says they will do, what a customer says they did and what a customer actually does are often three different things.

In this expert course, Steven Cohn takes us through an informative, step-by-step process of validating demand of new digital products with simple prototypes.

After taking this course, you'll be able to:

  • understand and apply demand validation testing best practices to your work with new digital products
  • confidently implement demand validation techniques and strategies in your work with new digital products
  • assess and determine what features are absolutely necessary within digital products by way of minimalist testing
  • recognize and avoid poorly written demand validation test questions

This course is for:

  • UX Designers
  • Product Managers
  • Entrepreneurs
  • Developers
  • Engineers
  1. Getting Started - 8 minutes

    1. Your Learning Objectives, Should You Choose to Accept
    2. What do You Already Know?
    3. Introduction to Demand Validation
  2. Why Validate Demand - 3 minutes

    1. Why Validate Demand
  3. How to Validate Demand - 10 minutes

    1. Validate Before Coding
    2. How to Validate Demand with Prototypes
    3. Ship Faster Hack: Test Minimalist Versions
  4. Prototype Fidelity - 7 minutes

    1. What Prototype Fidelity to use for Customer Research
    2. Ship Faster Hack: Use Minimalist Testing to Prioritize Development
  5. Wrap Up - 5 minutes

    1. What do You Know Now?
    2. Additional Resources

About the Expert

Steven Cohn

Steven Cohn

Steven Cohn is a father, husband and serial entrepreneur. His latest venture, Validately, backed by Steven Blank, makes it easy and affordable to conduct lean customer research on new digital products.

Prior to launching Validately, Steven sold his first two startups to LivingSocial and TripAdvisor. He has also worked at DoubleClick, Quantcast, and IBM. He is an alumnus of George Washington University and Harvard Business School. Follow Steven on Twitter @spcohn or learn more about him on LinkedIn.

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