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How To Build A Strong Brand

89 minutes of course content

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$19.00 (taxes calculated at checkout)

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Course Description

Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.


    After taking this course, you will be able to:

    • Understand what a brand is

    • Ability to choose between personal or company name
    • Know how to build a strong brand

    This course is for professionals within the following business functions:

    • Entrepreneurs
    • Business Owners
    • Marketers

      1. Introduction - 1 Minute

        1. Introduction To 'How To Build A Strong Brand'
      2. Constructing A Strong Brand - 30 Minutes

        1. What Is A Brand?
        2. Diagramming Your Message
        3. Why Consistency Helps Build A Strong Brand
        4. The Brand Killer
        5. Steve Jobs On Branding
      3. Branding With A Personal vs Company Name - 14 Minutes

        1. Which To Choose For Your Business?
        2. Company Name
        3. Personal Name
        4. Middle Of The Road
      4. Practical Branding - 44 Minutes

        1. Introduction To This Section
        2. How To Choose The Right Font Combination
        3. Ingredients Of A Great Color Scheme
        4. Building A Color Scheme From Existing Colors
        5. Building A Color Scheme From Scratch
        6. More Ways To Create Color Schemes

      About the Expert

      Brett Romero

      Brett Romero

      I'm a software engineer and entrepreneur. I've also started several businesses. Bitesize Business School is the latest, where I write about applying business principles to the real world and solving technology issues that every online business faces. The first business I created, Cygen, was a web design consulting business. From this business, I also created my first product - A chatroom web application that was javascript based. I've written desktop applications in languages running from Delphi to C# winforms/WPF. I've also built ASP.NET webforms and MVC based applications. When the iOS SDK was first introduced, I bought a Macbook and began building apps for the iPhone. I currently have seven apps in the iTunes App Store. I have an MBA from ASU ('14). My undergraduate major was in mathematics. Before graduating, I decided to get a business degree. I continued taking mathematics courses at the University of Washington after completing my undergraduate degree.
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