Course Description

Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.

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This course is for professionals within the following business functions:

• Entrepreneurs
• Business Owners
• Marketers

1. Introduction - 1 Minute

   1. Introduction To 'How To Build A Strong Brand'

2. Constructing A Strong Brand - 30 Minutes

   1. What Is A Brand?
   2. Diagramming Your Message
   3. Why Consistency Helps Build A Strong Brand
   4. The Brand Killer
   5. Steve Jobs On Branding

3. Branding With A Personal vs Company Name - 14 Minutes

   1. Which To Choose For Your Business?
   2. Company Name
   3. Personal Name
   4. Middle Of The Road

4. Practical Branding - 44 Minutes

   1. Introduction To This Section
   2. How To Choose The Right Font Combination
   3. Ingredients Of A Great Color Scheme
   4. Building A Color Scheme From Existing Colors
   5. Building A Color Scheme From Scratch
   6. More Ways To Create Color Schemes