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The Business of Data: evidence based decision-making

Posted by Learningly Staff on

More and more organisations are collecting and storing vast amounts of data. Yet for all the excitement generated by the potential of this data to transform business models—turning it directly into cold, hard cash can prove difficult.

Despite the obvious benefits of using superior data to drive value-added marketing strategies, companies are facing many barriers, including regulatory uncertainty, consumer privacy issues, security concerns and budget constraints. So while the possibilities of digital disruption and big data are endless, companies need to think very carefully about how to execute their plans to avoid some common pitfalls.

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