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Who's community is it? Vanessa DiMauro on LinkedIn Group Messaging changes

Posted by Ron Diorio on

LinkedIn Group Messaging changes

In a recent Pulse article "EXTRA! EXTRA! LinkedIn Limits Group Member MessagesCrystal Thies wrote, "LinkedIn is limiting the number of group member to group member messages that anyone can send to 15 per month. On the first day of the new month, your allotment will renew. This limit EVEN AFFECTS group owners and managers who need to be able to communicate directly with their group members if they are posting inappropriate content or breaking the rules."

Who's community is it? faculty member Vanessa DiMauro responded to the Pulse article:

"The impact of this will be most directly felt by the organizations that use LinkedIn groups as their customer communication channel as they are no longer able to collaborate with customers, respond to their needs or answer their questions in a timely and proactive manner.

Too often, companies rely on LinkedIn and other "shared" community platforms instead of developing their own, owned customer community. While the seems like a good way to test the waters of community, digital customer relationships are far too strategic to outsource to an arena where there is no control over the features, management, pricing etc. As the saying goes, you get what you pay for!

Situations like these serve as the inspiration (or red flag) for many organizations to take control over their online communities by hosting them under their own umbrella."

From Learning,ly: Vanessa DiMaruo on how businesses can build great communities 


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