About the Expert
Tim Berry is the best-known and most-respected expert on business planning in the world. Do a Google search for “business plan expert” and you’ll find Tim Berry listed first in the organic, unpaid results. Business writers have called him “the business plan guru” and “the Obi-wan Kenobi of business planning,” in print, in major media. He’s the author of Lean Business Planning, published by Motivational Press, and half a dozen other books published by Entrepreneur, McGraw- Hill, Dow Jones-Irwin, and others. Entrepreneur-celebrity Guy Kawasaki chose to interview Berry as his expert on business planning, and he’s been writing on that topic for more than a decade at Entrepreneur, SBA.gov, and other major media.