I help innovative people in business who work apart – remote, virtual and distributed teams – to work together better. The way I do it is a bit unusual: by using the hidden metaphors that power people’s thinking and that drive their behaviour. I’ve been managing geographically-distributed teams for many years, since we were sending documents by snail-mail and talking on landlines. I’ve been delighted to see collaboration technology improving amazingly… and depressed to hear managers still complaining about the same old issues. My background was in news journalism. But my latest piece of research has lasted more than ten years! I’ve been exploring the important role that metaphor plays in human thought, and on the subject. It turns out that metaphor is like the atom of thought – and there’s a precision toolkit that can release its power, when you know how. It’s technical name is Clean Language. I’ve been teaching coaches and consultants to use this knowledge for several years. It helps them to connect with their clients more easily, communicate more effectively, and help people make big changes. I’ve became a bit of a celebrity in that personal development world, with an international following. And I’m the co-author of the bestselling book on Clean Language.