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Running a Mobile App Dev Business: The Complete Guide

650 minutes of course content

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$75.00 (taxes calculated at checkout)

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Course Description

Companies and small businesses are increasingly focusing on building a mobile app presence. That represents a huge opportunity for you - bigger than it's ever been before. The mobile app development industry is growing at a blazing 43% per year and shows no signs of slowing down.

Do you want to learn how to run a successful mobile app business, make great money, and kickstart your financial independence?

Whether you want to code or not, you can capitalize on the over 16 billion dollars of money spent per year on mobile app development services. Part time or full time, you can make an awesome portfolio and an even better income taking on mobile app development projects.

In this course, I'm going to show you how to jumpstart your business, grow it quickly, and manage your business like a professional. And all from the comfort of your laptop.

After taking this course, you will be able to:

  • Choose the most effective platform strategy for your business, iOS versus Android
  • Pick a winning combination of traits to convey for your mobile app business
  • Understand types of contractors and where to find them
  • Assess and recognize the core components of successful mobile development firms
  • Create, organize, and grow a professional and effective portfolio
  • Utilize 15 different strategies to find and attract potential clients
  • Create 3 different types of proposals and understand when to use them
  • Use ballpark estimates strategically to close clients sooner
  • Manage clients effectively and use your time efficiently
  • Keep client retention rates high and minimize churn
  • Figure out the optimal pricing configuration for your rates
  • Manage a team of subcontractors online

This course is for professionals within the following business functions:

  • Mobile app developers who want to learn how to expand their skills into a business
  • Non-technical entrepreneurs who want to start a business building mobile apps
  • Already established freelancers who want to add development services to their offered services
  • Marketing, strategy, SEO consultants who want to expand their business and offer more to their clients

    1. Introduction - 25 Minutes

      1. Course overview
      2. 7 reasons to start a mobile app development business
      3. The Sprintkick story
      4. Section 1 review material
    2. The essentials - 60 Minutes

      1. The startup timeline
      2. How does this work as a programmer / non programmer?
      3. iOS versus Android
      4. Native versus hybrid
      5. Build yourself or contract?
      6. In house hiring or out house?
      7. In country or out of country?
      8. Section 2 review material
    3. Setting up your presence - 75 Minutes

      1. Focus on 80/20 solutions for your online presence
      2. Looking at other studios
      3. Going further into depth looking at studios
      4. Picking and configuring a template on Templatemonster
      5. Picking and configuring a template on ThemeForest
      6. Selecting a name
      7. Advanced: Upgrade your presence with custom design
      8. Section 3 review material
    4. Finding subcontractors - 70 Minutes

      1. What makes a good long term partner?
      2. Intro to Elance
      3. Intro to Elance 2
      4. Intro to Upwork
      5. Intro to Upwork 2
      6. Intro to Freelancer
      7. Finding freelancers elsewhere
      8. Section 4 review material
    5. Building a portfolio - 25 Minutes

      1. How important are portfolios?
      2. Use these tricks to grow your portfolio faster
      3. Thoughts about portfolios
      4. Buying testimonials and case studies
      5. Section 5 review material
    6. Getting clients - 65 Minutes

      1. Strategy: Email scrape and blast
      2. Strategy: Offer adjacent services to those hiring in house
      3. Strategy: Discount offers to groups
      4. Strategy: Use your affiliations
      5. Strategy: Tag your work
      6. Strategy: Sell things that require maintenance
      7. Strategy: This sucks let me fix it
      8. Strategy: The perpetual discount
      9. Strategy: Build something and give it away
      10. Strategy: Making tutorials strategy
      11. Strategy: Making tutorials strategy
    7. Building proposals - 120 Minutes

      1. Our technique, just in depth costs of everything
      2. Types of proposals
      3. Components of proposals
      4. Tools for getting proposals done faster
      5. How much do you customize?
      6. Ballpark estimate versus exacto
      7. Strategy: Introduce ideas and see if they stick
      8. Section 7 review material
    8. Managing clients - 65 Minutes

      1. Keep the right distance from clients
      2. Confidence is key
      3. Just enough jargon
      4. Sniffing out their budget
      5. Speed is important with clients
      6. Client budgets and what difference they make
      7. Do you deliver what's good or what the client likes?
      8. Don't talk about problems, say what's happening
      9. Is the client always right?
      10. Section 8 review material
    9. Best practices - 100 Minutes

      1. Should you submit the app for your client?
      2. Under promise, over deliver
      3. What is agile? Should I use it?
      4. Price per project, price per hour
      5. Should you worry about competition?
      6. Hedging your launch date
      7. Beautiful design makes beautiful development
      8. Running without contracts
      9. Red flags for bad clients
      10. Rich clients versus successful clients
      11. Tell when you're getting fizzled
      12. Don't quote off the top of your head
      13. Meeting in person
      14. Is there a benefit to delivering early?
      15. Repeat customers are the best
      16. Avoid assumers
      17. Section 9 review material
    10. Internal management is crucial - 45 Minutes

      1. Intro to Asana
      2. Getting more into depth with Asana
      3. Making Asana work for you
      4. Turning Asana inside out
      5. Section 10 review material
    11. Free documents & resources

      1. Our $4k NDA. Yours free
      2. Our standard Development Contract Template

    About the Expert

    Evan Kimbrell

    Evan Kimbrell

    Hi, I'm Evan Kimbrell. Thanks for checking out my course. Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC. Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category. Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts. Hope you enjoy my courses!
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