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Preview of How to Build A Successful E-Commerce Business

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Course Description

This is a free preview (10 minutes) of the How to Build A Successful E-Commerce Business course. The description of the full course (71 minutes) is provided below.

How to Build A Successful E-Commerce Business

According to the Office of National Statistics, only 11 per cent of retail sales are online, so there's still plenty of room to get in on the action. While it seems fairly simple to create an e-commerce website on easy-to-use platforms like Shopify, actually running a digital business is a different game altogether.

This class will demystify all the elements it takes to start, run and grow an e-commerce business. It's suitable if you just have an idea of if you're already making online or offline sales and want to improve your business. We'll go through defining and validating a business model, attracting customers that want to buy, and 10 elements of an effective website that generates sales.

 

After taking this course, you will be able to:

  • Know how to attract a following ahead of your e-commerce store launch
  • Build a simple landing page to help with creating a mailing list ahead of launch
  • The seven important elements of an e-commerce website that converts well
  • How to generate repeat business and advocates for your new brand

This course is for professionals within the following business functions:

  • This class is aimed at beginners. Just start the tutorials with an idea of who your target audience is. The post-quiz will help determine how much you are taking away in each section.

     

    1. Course overview - 2 Minutes

    1. Opening words
    2. Agenda

    2. Defining and validating the proposition - 6 Minutes

    1. Your pitch
    2. Validating the business

    3. Growing the business with effective marketing - 16 Minutes

    1. PR
    2. Bloggers
    3. SEO
    4. SEM (PLA's, Adwords)
    5. Social
    6. Emails
    7. Wholesale
    8. Physical Store/pop up

    4. Setting up a basic store on Shopify - 10 Minutes

    1. E-Commerce platforms
    2. Shopify
    3. Setup Steps

    5. Making a website that generates sales - 22 Minutes

    1. Various tips to improve your store
    2. Resources

    6. 10 top tips to succeed in e-commerce - 15 Minutes

About the Expert

Alex O'Byrne

Alex O'Byrne

Alex O’Byrne is the co-founder of We Make Websites, the UK’s highest-rated Shopify design agency. Unlike many of its rivals, the company focuses on building e-commerce websites that actually generate additional sales for its clients. Alex has spoken at Google, Digital Shoreditch and Top Drawer about online business, with a style described as “clear and engaging” and “refreshingly open”.
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