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How to Come Up with Killer Business Ideas: Complete Workshop

375 minutes of course content

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$75.00 (taxes calculated at checkout)

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Course Description

Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.

You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea. An idea so great, so perfect that it was just a matter of time before their idea took the world by storm. That’s what most people think.

  • Facebook started as a way to compare attractiveness between classmates.
  • Pinterest started as an app that let you get notified when your favorite designer goods went on sale.
  • Groupon started as a website for raising funds for charity.
  • Instagram started as Burbn, the 400th app to let you “check in” at your favorite businesses.
  • And yes, Twitter started as a website to list and find podcasts.

None of these ideas were brilliant. They weren’t clever. They certainly weren’t insightful. And they certainly weren't "ahead of their time" but they were created by people who supposedly are.

Business ideas are not an art. They're not things that are limited only to those with experience and creative insight. Anyone can come up with, develop, and improve business ideas. Stop being intimidated by the process of coming up with business ideas. Learn it, master it, and conquer it. Learn the science behind creating great business ideas.

After taking this course, you will be able to:

  • Generate business ideas that are insightful and actionable
  • Understand business dynamics as they relate to idea generation
  • Analyze four different sections of the business value chain for potential opportunities
  • Understand the five different types of core innovation and how to apply them
  • Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas
  • Understand how to apply new, disruptive business models like Saas, sharing economy, & PWYW
  • Create business ideas that are not only specific but are complete
  • Quickly evaluate and re-prioritize ideas based off five dimensions
  • Understand the value of your ideas and what to focus on first

This course is for professionals within the following business functions:

  • Anyone interested in becoming an entrepreneur
  • Anyone who wants to become better at creating business ideas
  • Veteran entrepreneurs who want to master the skill of idea generation

    1. Introduction - 17 Minutes

      1. Course overview
      2. How to get the most out of the course
      3. How to use the web app - the idea generator
      4. Your most important tool - the scratchpad
      5. ACTIVITY: Idea lister builder
      6. WORKSHEET: Idea lister builder
      7. RESOURCES: Recording your ideas
      8. Section 1 review material
    2. Laying the groundwork - 47 Minutes

      1. Intro to section 2
      2. The idea equation
      3. Areas to isolate & target
      4. 5 types of innovation
      5. Recap of idea dynamics
      6. Section 2 review material
      7. Quiz 1: Concepts from section 2
    3. Making it fit - 59 Minutes

      1. Intro to section 3
      2. The Fit Quadrant: Hobbies & Passions
      3. The Fit Quadrant: Skills & Experiences
      4. ACTIVITY: Hobbies, Passions, Skills, & Experience
      5. WORKSHEET: Hobbies, Passions, Skills, & Experience
      6. ACTIVITY: List out your goals
      7. WORKSHEET: Fill out your goals
      8. The 3 business types: pick yours
      9. How good does my idea have to be?
      10. The Eureka myth
      11. Section 3 review material
      12. Quiz 2: Making it fit
    4. Ways of coming up with ideas - 114 Minutes

      1. Problem-based business ideas
      2. Wouldn't it be great if
      3. Imagine the future
      4. Essential reading for those focusing on startups
      5. Reverse imagination
      6. The Fit generator
      7. Cater to power users
      8. Reposition: Good / Fast / Cheap
      9. Spotting market inefficiencies
      10. Adding technology to an offline industry
      11. Disintermediation
      12. Vertical integration
      13. One-step solutions
      14. Make it eco-friendly
      15. Bloated margins
      16. Section 4 review material
      17. Quiz 3: Ways of coming up with ideas
    5. Business models - 61 Minutes

      1. A comprehensive list of online business models & who uses them
      2. Saas: Software as a Service
      3. Subscriptions & Memberships
      4. PWYW: Pay what you want
      5. The sharing economy
      6. Marketplaces
      7. On Demand
      8. Curated Boxes
      9. DTC: Direct to Consumer
      10. Crowdsourced catalogs & inventory
      11. Section 5 review material
      12. QUIZ: Business models
    6. Evaluate & test - 45 Minutes

      1. Intro to Section 6
      2. Matching Fit
      3. Pain to payment
      4. Sustainability
      5. Path to validation
      6. Unfair advantages
      7. Section 6 review material
      8. QUIZ 5: Evaluate & test
    7. Idea advice & commentary - 32 Minutes

      1. The value of ideas
      2. Red oceans & Blue oceans
      3. Idea frameworks & Unreasonable people
      4. West coast, east coast
      5. Avoid threshold problems
      6. Section 7 review material
      7. Quiz 6: Idea advice

    About the Expert

    Evan Kimbrell

    Evan Kimbrell

    Hi, I'm Evan Kimbrell. Thanks for checking out my course. Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC. Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category. Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts. Hope you enjoy my courses!
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